Einstein Kaffee opening, 2018
Project lead and execution
Detailed concept creation, hospitality, scenography, on-site production
Einstein Kaffee, Berlin-Mitte
In May 2018, Einstein Kaffee, a high-profile chain of coffee houses in Berlin, opened a new location in Berlin-Mitte and decided to raise a toast to mark the occasion. After-work drinks and sophisticated street food in the café’s inner courtyard set the scene for an informal neighbourhood event. By heading up project management on behalf of Haebmau, my overall objective was to develop the vision of the event into an integrated concept, followed by implementation and managing the event itself.