BMW Motorrad 100 Years – Nathalie Schmitz

BMW Motorrad 100 Years


Corporate Event 100 Years BMW Motorrad


Concept, Space Planning, Look and Feel/Event Design and Furnishings


Spatial Design, Signage, Branding
Delivery and Production


In close collaboration with Alina Hahn, Bernie Viaene, Floressenz, Frank v. Wysocki, New Wave Kreativmanufaktur


Messe Berlin  (In-Outdoor)


Nathalie Schmitz

In 2023, BMW Motorrad commemorated its 100th anniversary. The company extended invitations to 5,000 international colleagues for the BMW Motorrad Days in Berlin, marking this historic centenary with an exclusive, company-centric event themed ‘100 YEARS – ONE TEAM’. Both the internal celebration and the public BMW Motorrad Days Festival were masterfully curated by Flora & Faunavisions and brought to life at the Messe Berlin. The corporate concept featured an innovative multimedia show showcasing the rich 100-year history of BMW Motorrad. The pinnacle of the day unfolded in a laid-back reception with a beer garden atmosphere. Handling the orchestration of the show (indoors) and the subsequent outdoor get-together, we assumed responsibility for space planning, furnishings, and the overall aesthetic experience. Through creative collaboration with Alina Hahn, we infused vibrancy into both – the set design  of the show (indoor) and the overarching visual identity of the corporate event (outdoor). We are delighted to have played a part in this historic occasion.