In 2023, BMW Motorrad commemorated its 100th anniversary. The company extended invitations to 5,000 international colleagues for the BMW Motorrad Days in Berlin, marking this historic centenary with an exclusive, company-centric event themed ‘100 YEARS – ONE TEAM’. Both the internal celebration and the public BMW Motorrad Days Festival were masterfully curated by Flora & Faunavisions and brought to life at the Messe Berlin. The corporate concept featured an innovative multimedia show showcasing the rich 100-year history of BMW Motorrad. The pinnacle of the day unfolded in a laid-back reception with a beer garden atmosphere. Handling the orchestration of the show (indoors) and the subsequent outdoor get-together, we assumed responsibility for space planning, furnishings, and the overall aesthetic experience. Through creative collaboration with Alina Hahn, we infused vibrancy into both – the set design  of the show (indoor) and the overarching visual identity of the corporate event (outdoor). We are delighted to have played a part in this historic occasion.