For the temporary The Bonbon by Magnum pop-up in Berlin-Mitte, Schach Zu Dritt developed an interactive store concept that brought the brand to life and invited visitors to customize and enjoy their own Magnum ice cream creations. The spatial concept combined elements of a patisserie, concept store, and ice cream bar, creating versatile areas where indulgence, interaction, and brand experience seamlessly came together. In the interior and exterior design, including the facade and window displays, the brand’s color palette and forms, as well as the iconic Crack, served as inspiration. Building on these elements, we created a cohesive environment that merged classic Magnum aesthetics with an urban café character, making the brand experience tangible on every level.